lexmark

Lexmark was launched in 1991 as a spin off from IBM, and has become a leading developer, manufacturer, and supplier of imaging and printing solutions for both offices and homes. Lexmark products are sold in more than 150 countries in North and South America, Europe, Asia, the Middle East, the Pacific Rim and the Caribbean. Reported sales for the fiscal year 2004 reached a total of $5.3 billion more than half of which was international sales and exports, with Europe contributing two thirds of that total. Lexmark employs around 12,000 people with an experienced management team leading them worldwide. Lexmark has been an industry trendsetter since its inception in 1991.

Lexmark was the first company to market 4800 x 1200 dots per inch (dpi) and 3600 x 1200 dpi resolutions, develop 1200 dpi laser and inkjet printers. Lexmark reports that, unlike some of its competitors, it develops and owns the technology inside its products, therefore giving the company a competitive edge , allowing it to reduce research and development time between product launches.

Lexmark's aim is to continue to focus on the business market which represents approximately 53% of Lexmark's revenue. The business market products are largely based upon laser technology and these are sold through large account sales teams. The consumer or 'home use' market accounts for the remainder, and is focussed on the inkjet technology. The strategy used is to offer the consumer competitively priced products of a high quality that represent exceptional value to the home user and small business.

Lexmark's product range comprises of printers, scanners, copiers and fax machines. Printers make up the bulk of their product range including, inkjet printers, all in ones (printer, copier fax scanner), mono laser printers, colour laser printers, multifunction printer for networking, and dot matrix printers.